Setup & Launch

Goal: Build and launch a complete, performance-driven PPC campaign — aligned with your business goals from day one.

Includes:

• Business Goals Alignment.
• Keyword & Competitor Research.
• Ad Copywriting (Search + Display).
• Platform Account Setup.
• Campaign Build (Ads, Extensions, Targeting)
• Conversion Tracking Setup
• Google Analytics Integration.
• Preliminary Performance Forecast

Timeline:

• Week 1-2

Optimization & Testing

Goal: Refine and improve campaign performance through continuous data analysis and experimentation.
Includes:

• Keyword & Bid Optimization.
• A/B Testing (Ads + Landing Pages, if available).
• Negative Keyword Management.
• Budget Pacing & Scaling.

Timeline:

• Week 3-4

Reporting & Strategy

Goal: Maintain clarity, track growth, and align tactics with evolving business goals.

Includes:

• Regular Performance Reporting.
• Strategy Calls (Based on Ad Spend Tier).
• Goal Review & Conversion Insights.
• Adjustment Recommendations.

Timeline:

• Monthly

Scaling & Retargeting

Goal: Double down on what works while expanding reach and improving efficiency.
Includes:

• Scaling High-Performance Campaigns.
• Expansion Across Platforms (Search, Display, Social).
• Retargeting Campaign Development.
• Lookalike & Custom Audience Targeting.

Timeline:

• Ongoing